OUR SERVICES

Guest Experience
Benchmarking

See your venue through your guests’ eyes—and measure exactly where the experience can get better.

PNC PARK

PITTSBURGH, PA

OUR EXPERTISE

A Guest Experience Benchmarking process lets you see inside the minds of your guests.

What you learn helps you understand your venue's real strengths and its true areas for improvement, from the guest's point of view, not your own.
Similar to mystery shopping, we evaluate the entire guest experience from arrival through departure, including your website and front-desk reception. A Guest Experience Benchmarking (GEB) involves observing, evaluating, and benchmarking everything a guest encounters on game day: parking, guest services, entry and circulation, general security, cleanliness, concessions, the overall condition of the facility, and the quality of personal interactions.
 
We then deliver recommendations grounded in industry best practices. Many clients repeat their GEB annually, turning guest experience into something they can measure and improve year over year.

TULANE UNIVERSITY

NEW ORLEANS, LA

OUR CLIENTS

Measured for Venues That Take Experience Seriously

These venues have used Venue Solutions Group’s benchmarking to understand and elevate the experience they deliver.

  • Arizona Diamondbacks
  • ASM Global / Target Center
  • Atlanta Braves
  • Baltimore Orioles
  • Boston Red Sox
  • Breeders’ Cup
  • Buffalo Bills
  • Burton Coliseum Complex
  • California Memorial Stadium
  • Canvas Stadium
  • Cincinnati Reds
  • Cleveland Browns
  • Cleveland Cavaliers
  • Cleveland Guardians
  • Climate Pledge Arena
  • Donald W. Reynolds Razorback Stadium
  • Golden State Warriors
  • Green Bay Packers
  • Houston Astros
  • Houston Texans
  • INTRUST Bank Arena
  • iTHINK Financial Amphitheatre
  • Jordan-Hare Stadium / Auburn University
  • Keeneland Racecourse
  • KFC Yum! Center
  • Las Vegas Raiders
  • Los Angeles Dodgers
  • Miami Dolphins
  • Milwaukee Brewers
  • Minnesota Twins
  • MLS All-Star Game (2007)
  • MLS All-Star Game (2011)
  • Nashville Predators
  • Neville Arena / Auburn University
  • New York Giants
  • New York Jets
  • New York Mets
  • North Carolina State University
  • The Pavilion at Montage Mountain
  • Paycom Center
  • Philadelphia Phillies
  • Pittsburgh Pirates
  • Pittsburgh Steelers
  • Prairie Surf Studios
  • Rose Bowl Stadium
  • San Diego Padres
  • San Francisco 49ers
  • San Francisco Giants
  • SaskTel Centre
  • Simmons Bank Arena
  • St. Louis Cardinals
  • Super Bowls XLI & XLII
  • Tampa Bay Rays
  • Tennessee Titans
  • Texas A&M University
  • Texas Rangers
  • Texas Tech University
  • Toronto Blue Jays
  • Tulane University
  • Tyson Events Center
  • University of Delaware
  • University of Missouri
  • University of Nevada, Reno
  • University of Oklahoma
  • University of South Florida
  • Washington Nationals
  • Wrangler National Finals Rodeo
OTHER SERVICES

Explore More Expertise

Guest experience benchmarking is one way we help. Here’s the rest of what we do.

01

Facility Condition Assessment

Know the true condition of your facility, and exactly what to prioritize, fund, and fix next.

02

Business & Operations Advising

An independent read on how your venue runs, and a clear path to running it better.

03

Pre & Grand Opening Advising

Open ready on day one, with operations built and tested before the doors open.

04

Safety & Security

Practical planning that protects your guests, your staff, and your reputation.

05

Advantage Training

Guest experience, leadership, and team development training that lifts frontline performance—delivered through a VSG partner.

Contact Us

What Are Your Guests Really Experiencing?

You can’t improve what you don’t measure. Let’s establish where your guest experience stands today — and build a baseline you can grow from.

ROCKET ARENA

CLEVELAND, OH

Information

FAQs

A structured evaluation of everything a guest encounters at your venue — from arrival through departure — measured against industry best practices. Similar to mystery shopping, it shows you your venue through your guests’ eyes and identifies exactly where the experience can improve.
The full game-day journey: your website and reception, parking, guest services, entry and circulation, general security, cleanliness, concessions, the overall condition of the facility, and the quality of personal interactions.

Surveys capture what guests say after the fact; a Guest Experience Benchmarking captures what actually happens, observed and benchmarked firsthand by experienced evaluators. The result is objective, comparable, and tied to best practices, not just sentiment.

Yes. Many clients repeat their Guest Experience Benchmarking annually, turning guest experience into a quantifiable metric you can compare year over year and improve deliberately.