CASE STUDY
When the Los Angeles Stadium & Entertainment District (LASED) prepared to open, VSG Managing Partner and Chief Listening Officer Russ Simons served as the full-time venue operations representative — embedded with the project from the inside.
Simons built the operations side of the management team, planned for third-party contracted services, created the staffing model, and developed the operating policies and procedures to manage the venue’s day-to-day operations. He remained on-site throughout construction and continued in his leadership role through Super Bowl LVI—seeing the venue evolve from an empty construction site to hosting the biggest event in American sports.
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